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How to Sell Gold Jewelry to Gold Buyers

Note: Although the following tips on how to sell gold jewelry are for people in San Diego County, this guide is good for all who are looking to sell gold at the best price to their local gold buyer or gold refinery. Remember that all gold buyers are not the same. Educate yourself and get the most money for your gold jewelry, scrap gold, gold coins, and dental gold. You deserve nothing less.

1. Whenever a San Diego gold buyer quotes you prices in pennyweights, ask them to convert it to a gram price or be ready to make the conversion yourself (1 pennyweight equals about 1.555 grams). Be aware that some gold jewelry buyers make phone quotations in pennyweights as a way of sounding like they pay 1 ½ times more money than their competitors.

2. Always be sure that the price a San Diego gold buyer is quoting you is the actual price that they will pay you, and not the price that gold bullion is selling for on the commodities market. If the figure they quote you sounds too good to be true, it probably is. They are probably giving you the bullion price, and not the actual value of your gold. Always ask, “Is that how much you will pay me per gram?”

3. Make sure that the San Diego gold buyer separates the gold by gold purity and pays you according to the different karatage. He or she should be willing to test the gold in front of you, show you how the different gold types were determined, and pay you according to each gold type (meaning 10K, 14K, 18K, etc.). Remember that platinum is not the same as white gold. White gold is worth the same as yellow gold, but platinum is worth more.

4. If a San Diego gold buyer (or supposed “gold refinery”) offers to beat any price in town, try to figure out exactly what that means. Ask questions looking for a “catch,” such as will they buy all of your gold, or just choose the best pieces? Will they pay more for antique or designer pieces or give one blanket price per gram for everything? The important thing to remember is this: If they’re willing to beat any price in town, then why wouldn’t they just give you their best price to begin with?

5. Be careful when the offer that you were given over the phone changes dramatically after you get to the San Diego gold buyer’s office. Some gold jewelry buyers might give you a real high offer over the phone as a way of getting you to come in and see them. Then after you get there, the gold buyer might come up with various reasons as to why they have to pay you substantially less. Gold buyers who use this tactic count on a certain number of people who will go through with the transaction anyway. If the initial phone offer is reduced dramatically, the gold buyer should have a very credible reason for doing so.

6. Look for gold jewelry buyers with the most knowledge, as they are most likely to pay you the most. For example, a David Webb gold brooch from the 1970s might be worth 5-10 times its weight in gold. The average gold buyer won’t realize this. But a gold buyer like San Diego Jewelry Buyers will understand this and pay you the true market value for designer gold jewelry.

7. Be wary of San Diego gold buyers who are unwilling to make you any kind of offer for your gold jewelry, and insist that you tell them the price that you want for it. Fair and professional buyers of gold jewelry should be able to give you a fair and professional price, no questions asked.

8. Mail-in gold buyers may work for people who either never leave their homes, or live hours away from a reputable gold buyer, but research has shown that these gold buyers pay significantly less than local gold jewelry buyers. Sometimes what might sound like a good offer over the phone turns out to be less appealing after you learn about hidden costs, adjusted quotes, and things you didn’t catch in the fine print.

9. Don’t choose a gold buyer solely out of convenience. A little bit of research, and possibly a little bit of driving, could mean a lot of extra money in your pocket when you sell gold.

10. Don’t feel bullied into taking the first offer you’re given. Some San Diego gold buyers may try to hard close you by threatening to retract their offer if you don’t accept it now, or use other hardball closing techniques. If you feel like the transaction is confrontational and intimidating go somewhere else. Selling gold jewelry in San Diego should be comfortable and entirely stress free. After you sell gold, you should walk away feeling good about the experience and the amount of money in your pocket.

For more info on how to sell gold jewelry for cash today, contact San Diego Jewelry Buyers for a free, no hassle, appraisal.

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