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Where Can I Sell My Used Rolex In San Diego?

San Diego Jewelry Buyers, San Diego County’s nationally-recognized watch buyer, has issued an invitation to San Diegans who want to “sell my Rolex” or get immediate cash for other luxury watches, such as Patek Philippe, Vacheron Constantin, Breguet, and Luminor Panerai.

“Due to increased demand for used Rolex watches, we invite all San Diegans who want to sell Rolex watches to visit our downtown office. They’ll receive an instant high cash offer for their timepiece,” says an SDJB spokesperson. “This invitation extends to everyone looking to sell high-grade Swiss mechanical watches, not simply owners of Rolexes.”

According to SDJB, the strong demand for used Rolex watches this holiday season is partly be due to the fact that a Rolex retains its worth and can be refurbished to appear new again. “We deal in second-hand designer handbags as well, and one of the main differences between a pre-owned Rolex watch is that the watch can be refurbished to like-new condition, whereas the bag cannot. You can clean a bag, but you cannot restore the original color of the leather, the condition of the stitching; you cannot polish out the scuffs on the corners and scratches on the vinyl. But with a pre-owned Rolex, it’s a totally different story.”

“Because the re-sale value of a Rolex is so stable and consistently strong, it is worth spending the money to have a qualified Rolex specialist make it look, feel, and operate like a brand new watch again,” SDJB adds. “Really, if you think about it, there are few possessions in this world that are worth investing that much money into for restoration, where the return on investment is that good. In this day and age of electronics and plastic, it is almost always cheaper to throw something away and buy a new one, than it is to fix/restore it. It’s nice to know there are still some things you can own which you will NEVER have to throw away in the garbage.”

In addition to being a gift that retains its value over time, SDJB believes used Rolex watches are in demand because Rolex is a brand that is sought after across generational lines: from young adults up through grand-parents. “At our store, we have what we refer to as the “Big Three” for each category. In jewelry, it’s Tiffany, Yurman, and Cartier. In antique period jewelry, it’s Victorian, Edwardian, and Art Deco. In handbags it’s Gucci, Louis Vuitton, and Chanel. And in watches it’s Patek Philippe, Luminor Panerai, and Rolex. These are the items which we can never have enough of, it seems. The average luxury consumer loves these brands; they are the Mercedes, Ferraris, and Bentleys of our industry,” says SDJB.

San Diego Jewelry Buyers is located at 907 6th Avenue in downtown San Diego, which is at the NE Corner of 6th Ave. and E Street, in the Gaslamp District. To schedule an appointment to discuss the sale of your Rolex watch or other Swiss timepiece, please call them at: 800-557-9413.

Or visit their website at