La Jolla
Selling Jewelry, Watches or Diamonds From La Jolla
We are about twenty minutes from La Jolla at 907 6th Ave in downtown San Diego. Bring jewelry, diamonds, watches, designer handbags, gold or silver for a free verbal appraisal done in front of you, with no obligation and same-day payment if you accept.
- Distance
- About 12 miles
- Drive
- Roughly 20 minutes outside rush hour, longer between 4pm and 6pm southbound
- Route
- I-5 south to the 6th Avenue or Front Street exits, then into the Gaslamp Quarter. From the Village, La Jolla Parkway to I-5 is the quickest way on.
- Transit
- The UC San Diego Blue Line connects UTC and UC San Diego with downtown. From La Jolla Village, connect by bus or arrange a ride to a trolley station. Check the MTS trip planner for your starting point and current service.
- Parking
- Reserved customer parking is available in the ACE lot across the street, directly opposite our storefront. Paid parking options are also available.
Coming down from La Jolla
The drive is straightforward and the traffic is the only variable: southbound I-5 backs up from about four in the afternoon, so mid-morning is the easy window and it is also when the counter is quietest. If you are bringing something substantial, call ahead and we will have the buyer with the most expertise in your type of item free when you arrive rather than whoever happens to be at the counter.
Also serving Bird Rock · La Jolla Shores · Windansea · Muirlands · Torrey Pines · UTC
What we buy
- Jewelry, estate, antique, designer and signed
- Diamonds, loose or mounted, certified or not
- Watches, from Rolex and Patek Philippe to Omega and TAG Heuer
- Designer handbags, Hermès, Chanel, Louis Vuitton, Gucci and more
- Gold, silver and platinum, including scrap, coins and bullion
- Prefer to keep it? Borrow against it, or have us reset the stone into something you will wear
and many others
Your item not listed? Don’t worry. We work with far more than we can put on a page. If you are not sure whether we buy what you have, ask us: it takes a minute and the answer is free.
Questions from La Jolla
Is there a jewelry buyer in La Jolla itself?
There are jewelers in the Village, and some of them buy. What we would say is worth the drive: the appraisal here is free, verbal and done in front of you, we pay the same day, and if you would rather not sell we can lend against the piece or reset the stone instead. That range of options is what the twenty minutes buys you.
Can someone come to me instead?
We do not do house calls. What we do have is a free Sell From Home kit with a prepaid overnight label, insured to the full value with no cap, which is a better option than most people expect and is used regularly by people who live twenty minutes away.
What should I bring?
The item and a valid government-issued photo ID, which California law requires from anyone selling to a licensed buyer. Nothing needs cleaning, repairing or polishing first.
Should I get it appraised in the Village first?
You can, and it is worth understanding the difference. A retail or insurance appraisal gives a replacement value, which is what it would cost to buy new. That is the number you insure against and it is almost always far above what any buyer will pay. Ours is a buying appraisal: what we will actually hand you today. Bring the insurance paperwork by all means, but do not be surprised the two numbers differ.
I inherited a whole estate. Can you handle that?
Yes, and it is worth calling ahead rather than arriving with boxes. We will set aside a private room and have the right people free, because an estate usually spans jewelry, watches, silver and coins and no single buyer covers all four. If travelling with it is impractical we will talk through the alternatives.
Do you buy from the UCSD and Torrey Pines side too?
Yes. Everything north of the Village runs down the same stretch of I-5 and the drive is much the same. There is nothing different about the process by neighbourhood; the only variable is the traffic.
Free appraisal
Tell us what you have, before you drive down.
Start with your contact details and add what you know about the piece. Or bring it straight to 907 6th Ave, San Diego, CA 92101, Monday to Friday, 10:00am - 6:00pm.
Reviews
Honest. Genuine. Professional. The staff is very friendly and knowledgeable, I was very impressed with Kevin’s candor and Janelle’s kindness. There are no pressure tactics, the items are of top-tier quality, and the service is exceptional. I recommend this business to anyone looking for luxury/ designer items and for jewelry buyers/ seller.
View Google profile ↗Such a welcoming environment. Knowledgeable, professional and friendly staff and service . I will continue to use and recommend San Diego Jewelry Buyers for all jewelry needs. You should too! You won’t be disappointed.
View Google profile ↗I had a wonderful experience, Kevin seemed very upfront and knowledgeable about what I was inquiring. The store was easy to access downtown and they even had parking spots for free for customers, which was great and convenient. The store itself was nice looking and professional. The experience itself was no pressure and no hassle. I have no complaints. I would recommend anybody that needed to sell jewelry or gold that they were trying to offload To check them out. Five stars would use again!
View Google profile ↗
Rating and count checked 2026-10-19. See Google for the latest.
- Since
- 2006 · 20 years
- Rating
- A+ BBB Accredited
- Appraisal
- Free, verbal, in person
- Service
- One-on-one with our specialists